bright green

Green! Green! everywhere but no smaller footprint in sight?

Going “green” has become as nebulous an idea as “happiness”. 

Twenty first century living has made it fashionable to be “green”, but what does is it really mean?

Does driving a Prius or switching to energy efficient light bulbs make you an environmentalist? Or do you have to be a granola-eating-vegan protesting at an international climate change conference to be one? With so much information and mis-information out there, has all this “green” activity really made a difference to the environment?

As it turns out, not all green is created equal.

Pioneering environmental journalist and founder of WorldChanging.com, Alex Steffen  coined the term “bright green” and what follows is a summary of his brilliant explanation around the evolution of the environmental spectrum.