Jamie Oliver

Cook. Savor. Then pass it on!

In case you missed it, we are in the midst of a food revolution.

Thanks to their tireless crusading, chef Jamie Oliver and journalist Michael Pollanamong others, are nudging food back to where it belongs: on our plates.

Slowly – and hopefully surely – the industrialized world is waking up to the aftermath of what Pollan describes as the “collapse of cooking”.

To wit:

  • Supermarkets lined with low-cost “edible food-like substances” i.e. artificial products designed to simulate real food that are high on dubious “nutrient” claims, but lacking in substance. e.g. 99% fat free yogurt that has more sugar per ounce than Coca Cola.
  • Agricultural policies that heavily subsidize corn and soy, the source of most junk food
  • food system that runs counter to human health needs promoting heart disease, obesity, diabetes and cancer
  • A complete disconnect between humans and the food they eat

And now for the good news: the reformation of food has begun!