Blue Zones

What's your Ikigai?

The word “retire” is foreign to the Okinawan vocabulary.

Instead, the residents of this Japanese community hold their Ikigai - reason for getting up each morning - sacred. Whether its growing food or taking care of their children, this notion of a purposeful life seamlessly energizes their often centenarian lives.

Ikigai is one of the many common lifestyle factors identified by National Geographic writer and researcher Dan Buettner, in Blue Zones: areas of the world where folks reach the age of 100 at rates 10 times greater than in the U.S. while living healthier lives, with a fraction of the rates of heart disease and cancer.